There is always something magnificent to do on The Magnificent Mile®. From extraordinary events to exclusive experiences, absorb the sights, sounds and excitement of special activities all year round. Check out our annual events below to to see what is in store along one of the great avenues of the world.
Also, stay up to speed on the hottest happenings in The Magnificent Mile district. From grand store openings and designer trunk shows, to enticing wine dinners and opening theater shows, visit the What’s Hot section for all that is buzzworthy on North Michigan Avenue.
MasterCard® Priceless Chicago
Experience the best of The Magnificent Mile district unlike ever before with MasterCard’s Priceless Chicago program. Shops, restaurants, hotels and attractions around the district are offering MasterCard cardholders one-of-a-kind experiences and special access exclusively through Priceless Chicago.
The Magnificent Mile Shopping Festival presented by MasterCard®
Returning in 2014
The Magnificent Mile Shopping Festival presented by MasterCard is all about celebrating the world-class Magnificent Mile shopping experience. Shopping Festival attendees receive VIP treatment with exclusive in-store offers and events, celebrity appearances, fashion shows, culinary celebrations, outdoor concerts, fabulous hotel packages, special perks for MasterCard cardholders and much more.
The Shopping Festival is the perfect opportunity to book an end-of-summer getaway to The Magnificent Mile to enjoy an unforgettable lineup of events.
The BMO Harris Bank Magnificent Mile Lights Festival
November 22, 2014
Dubbed the nation’s largest evening holiday event, The BMO Harris Bank Magnificent Mile Lights Festival will take place on Saturday, November 22, 2014. A full day of festivities include family-friendly activities in Lights Festival Lane, live entertainment from top artists in Pioneer Court on the BMO Harris Bank Stage and tons of holiday shopping throughout the district.
The highly anticipated lighting parade, led by Grand Marshals Mickey Mouse and Minnie Mouse, features a host of friends from Walt Disney Parks in Florida, more than 30 floats, giant balloons, exciting marching bands, celebrities, musical performances and, of course, Santa Claus. More than one million lights on 200 trees along The Magnificent Mile will be illuminated this magical evening. The parade culminates with a spectacular fireworks display along the Chicago River.