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Tulips Are Blooming & We Are Celebrating

Tulip Mania Washes Over The Magnificent Mile®Ushering In Spring In Chicago  

And A Season Blooming With Events 

Tulip Sculptures Adorn Michigan Avenue Malls 

Events and Photo Opportunities Will Be Abundant 

April and May 2023

A visit to see the Michigan Avenue tulip gardens is a spring ritual for many and peak tulip blooms are expected in early MayThe celebration and welcome of Spring is annually noted with tens of thousands of tulips in dozens of planters that bloom on Michigan Avenue. Businesses on The Mag Mile are celebrating the seasowith extravagant floral displays and events. The Magnificent Mile welcomes over 20 million visitors a year, which is more than any other “high street” of retail in the United States, and tulips is one of the reasons why the Avenue is a must see. 

WHAT:The InterContinental Chicago Magnificent Mile set the spring season in motion with a flower bonanza on Michigan Avenue by adorning its entry with garland and bouquets. The hotel will also host a flower workshop with cocktails/mocktails in May.  

WHERE: The InterContinental Chicago Magnificent Mile, Water Tower Place, The Shops at North Bridge, and 900 North Michigan Avenue 

All three Michigan Avenue vertical malls will feature stunning floral displays and host events for flower lovers and families (even pets, too!)  

  • The Water Tower Place has set up a floral photo backdrop and will garnish its lobby with a floral sculpture  
  • The Shops at North Bridge will open a Tulip Lounge and welcome guests with events throughout May  
  • 900 North Michigan Avenue will feature 5-days of Dutch inspired floral events in partnership with Fleurs de Villes (garden in a city)

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Now – May 31: InterContinental Chicago Magnificent Mile 

Join us for our InterContinental in Bloom workshop in partnership with local florist, Leelee's Garden. Learn how to create a modern botanical, inspired bouquet with a unique selection of flowers, greens and accents. While you craft, sip on inspired cocktails and mocktails from our pop-up botanical bar. Workshop will take place on May 17. Tickets are limited, get them now: https://www.eventbrite.com/.../spring-floral-design...  

April 27: The Magnificent Mile Association Public Way Committee will be judging gardens during their quarterly review for annual awards and able to offer the criteria for award-winners. 

April 27: Kings Day on The Magnificent Mile. Kimberly Bares, CEO and President of The Magnificent Mile Association and Bart Twaalfhoven, Consul General of Netherlands Consulate in Chicago will discuss the significance of Kings Day and the relationship between the Netherlands and Chicago. They’ll also share how tulips made their way to The Magnificent Mile.   

Now – May 31: Water Tower Place 

Take a photo under a swag of florals and enjoy the floral mannequin throughout May at Water Tower Place. The Magnificent Mile Association and partners from the Consulate of the Netherlands in Chicago have expert guests ready to offer insiders’ tips on where and when to spot the blooms, fascinating facts regarding the flower that once cost more than diamonds, and ways to enjoy the season with tulip-themed experiences found in The Magnificent Mile district. On Tuesday, May 2 at 11am, dig in with Dutch tulip expert, Jack de Vroomen. He can offer consumer information about the best varieties to plant in this climate, when to plant, how to keep fresh tulips looking great longer, and how to care for bulbs and ensure a return next season.  

May 6 – May 29: Tulip Lounge at The Shops at North Bridge 

The Shops at North Bridge is hosting a month-long celebration Michigan Avenue’s tulips with a tulip-inspired lounge. Guests can enter the Tulip Lounge, located on Level 1 of the mall near Nordstrom, starting Saturday, May 6 for Instagram-worthy photo opportunities, giveaways, flower carts, small business pop-ups and more! Visit The Shops at North Bridge website for the full calendar of events, as well as special deals and promotions, that will be taking place in the Tulip Lounge. 

The first 20 people to attend the grand opening of the Tulip Lounge at 12 PM on Saturday, May 6 will receive a complimentary floral bouquet! 

Join us at 900 North Michigan Shops for Fleurs de Villes VOYAGE - a floral journey of discovery and iconic global destinations.Enjoy more than 15 floral works of art, including their world-famous floral mannequins, created by Chicago’s favorite florists and inspired by timeless monuments, diverse traditions and fashion from cities around the world.Shop for fresh blooms from local florists at the daily pop-up market, and don’t miss the daily workshops led by floral artists and brand partners taking place in the Fleurs de Villes JARDIN. 

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