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2026 Annual fall tourism Program (2160 x 1080) (1)

Fall Program Partner:

 Join tourism, hospitality, attractions, commercial real estate, and civic leaders from across Chicago for The Magnificent Mile Association's Annual Fall Tourism Program featuring keynote speaker Fred Dixon, President & CEO of Brand USA.

Please join us this fall as The Magnificent Mile® Association convenes civic, business, and tourism leaders for its Annual Tourism Program, a premier gathering dedicated to advancing Chicago’s visitor economy and strengthening The Magnificent Mile district. 

This year’s program will feature:

  • Fred Dixon, President and CEO - Brand USA
  • Kimberly Bares, President and CEO - The Magnificent Mile Association
  • Kristen Reynolds, President and CEO - Choose Chicago
  • Michael Jacobson, President and CEO - IHLA

 

Schedule of Events:

8:30 - 9:30AM: Registration, Breakfast, and Networking

9:30 - 11:00AM: Program

 

 

 

 

KEYNOTE SPEAKER:

Fred Dixon, President and CEO
Brand USA

FDixon_WebPhoto-2-2
Fred Dixon is President and Chief Executive Officer of Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Fred is responsible for accelerating the organization's efforts to build and execute effective marketing strategies to increase U.S. travel exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world.

Tickets

$125

  • Members: $125

  • Non-member tickets will be available beginning September 21, subject to remaining availability.
Purchase Tickets

Board Members: Tickets are complimentary. Please refer to your inbox for your unique registration link. For any questions or assistance, contact Maggie Walter at mwalter@themagnificentmile.com.

Sponsorship Opportunities

Presenting Sponsor

$7,500

  • Exclusive Presenting Sponsor recognition 

  • Ten (10) event tickets with reserved premier seating
  • Opportunity to welcome attendees
  • Premier logo placement on all event marketing and promotional materials 
  • Recognition in pre and post event communications 
  • VIP photo opportunity with keynote speaker Fred Dixon 
  • Recognition from the podium during the program 
  • Opportunity to provide a branded giveaway or promotional item 

Platinum Sponsor

$5,000

  • Eight (8) event tickets with reserved premier seating 

  • Prominent logo placement on event materials 
  • Recognition in event marketing and communications 
  • VIP photo opportunity with keynote speaker Fred Dixon 
  • Recognition from the podium during the program 

Gold
Sponsor

$2,500

  • Four (4) event tickets with reserved premier seating 

  • Logo placement on event signage and materials 
  • Recognition in event marketing and communications 
  • Recognition from the podium during the program 

Silver

Sponsor

$1,250

  • Two (2) event tickets with reserved premier seating 

  • Listing on event signage and materials