Brand Activation

The Magnificent Mile® Association is the resource for activating your brand along North Michigan Avenue.  Let us help you gain valuable exposure on one of the most notable and high traffic streets in the world!

Opportunities range from sampling along the public way, private plaza rentals and interior mall activation's.  

Note: A special event permit is required by the City of Chicago for any outdoor events.  Please give a minimum 45 day window for the Association to obtain the required permits. 

The BMO Harris Bank Magnificent Mile Lights Festival ®

Be part of the nation’s kickoff to the holiday season…The 27th Annual BMO Harris Bank Magnificent Mile Lights Festival®!

As many as one million people visit iconic North Michigan Avenue in Chicago to take part in this expanded two-day festival, November 16 & 17, 2018. Mickey and Minnie Mouse lead a procession of fabulous floats, exciting marching bands, celebrities, musical performances, Santa Claus and more – as we illuminate more than 200 trees along The Magnificent Mile!

Sponsorship opportunities range from a high consumer touch expo booths to branded floats, balloons and more in the lighting procession!  

Run Mag Mile 5K/10K

The only race course to feature iconic North Michigan Avenue in Chicago steps off on Saturday, September 8, 2018 from Grant Park. The 10K course also features the beauty of Chicago’s Museum Campus and lakefront.  

Sponsorship opportunities include high consumer touch booths in The Mag Mile Pop-Up Marketplace at start/finish, multiple summer wellness programs and fun runs.

Interested in learning more about the opportunities or getting a price quote?  Contact Joelle Scillia, Director of Marketing and Communications at jscillia@themagnificentmile.com or 312-344-2324.

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