Sponsorship Invitation

Enjoy Illinois Float
Join Us in 2022 and 2023

For thirty years, The Wintrust Magnificent Mile Lights Festival has been a thrilling holiday celebration: A day-through-night, mile-long extravaganza drawing more than one million celebrants. Its centerpiece is the largest nighttime parade in the U.S. — a spectacular parade down Michigan Avenue. Led by Mickey Mouse and Minnie Mouse of The Walt Disney World Resort, the parade features fabulous floats, giant helium balloons, marching bands, celebrities, musical performances, Santa Claus, fireworks and more — illuminating one million lights on The Avenue’s 200+ trees.

The Magnificent Mile is Chicago’s economic engine, employing 240,000 workers from across the city, six-county metro region, and 99 out of 102 counties in Illinois. The Lights Festival generates more than 10,000 room nights, 16,000 jobs, $1.1M in both state and local taxes, and $26M in local sales. An investment in the parade demonstrates a commitment to the economic vitality of Chicago and Illinois.

Broadcast Across the Nation

The Wintrust Magnificent Mile Lights Festival is Chicagoland’s most popular event. Its impact reaches far beyond Chicagoland. Broadcast on ABC 7 Chicago on Sunday, November 20th, the Lights Festival also airs throughout the holiday season in almost 100% of American markets and select Canadian markets. The show is also streamed on the ABC7 Chicago News app and available on ABC7Chicago.com.

  • The Wintrust Magnificent Mile Lights Festival reaches all of Chicagoland through ABC 7 Chicago viewership and 93.9 LITE FM listeners
  • Repeat airings are broadcast throughout the holiday season, reaching nearly 100% of the country for a total of 196 markets
  • Total reach of U.S. syndication in 2021 was 16.3M impressions, with $2.1M in publicity value
Feel The Magic! 

Hear from our 2021 sponsors, watch the 2021 syndicated broadcast or ABC 7 Chicago day-of news coverage.

Levels of Sponsorship

Title, presenting and parade sponsorships are available for 2022 and 2023. Bring your brand to life through a menu of many benefits including:

• Naming rights
• Booth/exhibit space
• Branded content or
• Parade floats
• Product sampling advertising on ABC 7
Chicago... and more!

We’d like to tailor the perfect sponsorship package for you! Start the conversation with Ellen Farrar at efarrar@themagnificentmile.com or call (312) 804-7924.


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