It all began with a legend. On the 126th anniversary of the Great Chicago Fire, October 8, 1997, an announcement was made. The new Major League Soccer team assigned to Chicago would be called the Chicago Fire. Its inaugural season would be in 1998.
St. Patrick's Day Down The Mile
Whether you plan to cruise along the bright green Chicago River or sip your way through a few helpings of bright green beer, we've rounded up the most festive ways to celebrate St. Patrick's Day along The Magnificent Mile in downtown Chicago!Read more Read more
Discover How Japan Does Chocolate along The Magnificent Mile
There’s always room for new chocolates and confections to taste along The Magnificent Mile. One of them is ROYCE’ Chocolate, which hails from Hokkaido, Japan. Shopping in this boutique lets you experience how Japan does chocolate through complimentary chocolate tasting sessions.Read more Read more