Luxury fashion designer BOSS has announced two co-branded capsule collections in collaboration with the NBA. Fans can purchase the Chicago Bulls-branded collection at BOSS’ Chicago location at The Shops at North Bridge.
The Shops at North Bridge will be one of only six BOSS retail locations throughout the United States, and the only location in the Midwest, offering the co-branded capsule collection. Items in the spring/summer 2021 capsule include long and short-sleeve hooded sweatshirts, crew neck sweatshirts, long and short-sleeve t-shirts, sweatpants and shorts. A second collection for Fall/Winter 2021 will launch in stores October 2021.
"Inspiring our customers with new and compelling stories that cater to their needs is our top priority. This is why the collaboration with the NBA is a great opportunity for BOSS to offer products that increase brand awareness and equity in the U.S. At the same time, it strengthens the important casualwear segment,” said Stephan Born, CEO and President of the Americas.
Three-time NBA Champion Draymond Green is the face of the co-branded collection. The spring/summer 2021 campaign features a culture cast team including NBA G League forward Isaiah “Zay” Todd, Grammy-nominated rap artist Aminé, and jewelry designer Greg Yuna, among others. The campaign was shot by photographers Ellington Hammond and Darryl Richardson, with creative direction by RanaVerse.