Located at the famous Water Tower Place, our Chicago store features specialty shops, private dining, and so much more.

Located at the famous Water Tower Place, our Chicago store features specialty shops, private dining, and so much more. Find shops featuring all our characters—from historical favorites to Truly Me™ dolls to our current Girl of the Year™—plus Bitty Baby™ and the WellieWishers™. Add to the fun by exploring outfits, accessories, and furniture that help make every doll's world complete. Then browse our bookstore with titles that open up girls' imaginations. And don't miss Avenue AG, featuring specialty shops like “Treats for Two” and more fun stops filled with adorable accessories, as well as our Doll Hair Salon, where our stylists will give your girl’s American Girl doll a fun new hairdo or ear piercing. We also offer safe, gentle ear piercing for girls! Your girl can be a doll fashion designer with Truly Me™ Signature Studio, where she can choose a design for a doll outfit or backpack and get it printed in-store the same day. Plus, our personal shoppers can help you choose the perfect gift.