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What Does AR-chitecture Offer?
🔍 A Virtual Journey Through Time
Immerse yourself in the story of The Magnificent Mile like never before. Using augmented reality, AR-chitecture overlays historic photos and narration onto the present-day cityscape, connecting the past to the present with every scan.
🗺 Interactive Exploration
Now live at five iconic locations—Tribune Tower, DuSable Bridge, Water Tower Place, 875 North Michigan Avenue, and the Wrigley Building—this self-guided experience is available through December 2026. Just follow the map, scan, and uncover hidden gems at your own pace.
🏛 Architectural Experiences
Go beyond the buildings. Discover the architects, visionaries, and stories that shaped Michigan Avenue’s skyline. From early city plans to architectural icons, AR-chitecture reveals the layers of history woven into every corner of The Mag Mile.
DuSable Bridge – 333 N Michigan Ave
Check out the historic DuSable Bridge, spanning the Chicago River at Michigan Avenue. Completed in 1920 and named after Jean Baptiste Point duSable, this bridge is a key part of Chicago’s architectural story. An engineering marvel, it connects the city’s north and south while offering a clear view of Chicago’s evolving skyline.
With old and new skyscrapers reflected in the river below, it’s the perfect spot to begin your AR-chitecture experience.
875 North Michigan Avenue
Soaring 100 stories above The Magnificent Mile, 875 North Michigan Avenue is one of Chicago’s most recognizable skyscrapers. Originally opened in 1969 as the John Hancock Center, its bold X-bracing and tapering silhouette redefined what a skyscraper could be.
Take in panoramic views from the 360 CHICAGO Observation Deck or test your nerve with the Tilt experience. Use the AR-chitecture activation to discover how this engineering icon helped shape Chicago’s unforgettable skyline.
Tribune Tower – 435 N Michigan Ave
Built in 1925 as the home of the Chicago Tribune, the Tribune Tower remains one of the city’s most iconic buildings. This neo-Gothic skyscraper represents Chicago’s spirit of innovation and its legacy in journalism and architectural design.
Use the AR-chitecture experience to uncover the stories carved into its stone, and explore the tower’s lasting impact as a global hub for news and a symbol of Chicago’s bold vision.
Water Tower Place – 835 N Michigan Ave
Located just steps from the historic Chicago Water Tower, Water Tower Place is an eight-level shopping mall that helped shape North Michigan Avenue into a premier retail destination. Opened in 1975, it brought luxury shopping indoors and played a key role in transforming The Magnificent Mile.
Explore how this modern vertical mall redefined urban retail through AR-chitecture—and while you’re here, don’t forget to browse the shops for yourself.
The Wrigley Building – 400–410 N Michigan Ave
Built in the 1920s as headquarters for the Wrigley Company, this gleaming white terra-cotta landmark is one of Chicago’s most photogenic buildings. Inspired by the Giralda tower in Seville, its clock tower and glowing lights have welcomed visitors to The Magnificent Mile for over a century.
Use AR-chitecture to explore how it was built and discover how its brilliant façade continues to shine as a beacon on the Chicago Riverwalk.
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