CHICAGO’S MAGNIFICENT MILE ANNUAL EVENT CALENDAR – 2012

CHICAGO – In addition to The Magnificent Mile’s world-class features offered year-round, the 2012 lineup also includes two major events: In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard® (August 24 – September 6) and The Magnificent Mile Lights Festival® presented by BMO Harris Bank (November 17).

In-Fashion: The Magnificent Mile Shopping Festival™ presented by MasterCard® 

Friday, August 24 – Thursday, September 6, 2012

The Magnificent Mile® hosts its annual In-Fashion: The Magnificent Mile Shopping Festival™ presented by MasterCard®, the country’s only shopping festival, August 24 – September 6, 2012. In-Fashion celebrates the world-class Magnificent Mile shopping experience with two weeks of in-store offers and events, celebrity appearances, fabulous hotel packages, special perks for MasterCard® cardholders, outdoor concerts, sweepstakes, culinary events and more.

Visitors are invited to enjoy the offerings of The Magnificent Mile in a truly unique way that only takes place once a year. For 14 days, the shopping mecca is alive with fashionable festivities ranging from fashions shows to VIP experiences such as the exclusive luxury lounge at Water Tower Place.
There is something for everyone as In-Fashion celebrates all things trendy in the categories of fashion and beauty, culinary, lifestyle, technology and culture.

As the only event of its kind, In-Fashion is the perfect reason to book an end-of-summer getaway to The Magnificent Mile. For more information, visit www.themagnificentmile.com.

The Magnificent Mile Lights Festival® presented by BMO Harris Bank 

Saturday, November 17, 2012

The country’s largest evening holiday celebration, The Magnificent Mile Lights Festival® presented by BMO Harris Bank, once again kicks off the holiday season for Chicago and the nation on Saturday, November 17.
One million visitors from around the country will travel to the city to experience a weekend of nonstop holiday offerings that lead up to a magical evening procession featuring more than 40 magnificent floats, musical performances from top artists, helium-filled balloons, classic characters from Walt Disney World® Resort in Florida, lively marching bands and more. Grand marshals Mickey Mouse and Minnie Mouse from the Walt Disney World® Resort will appear together on the lead parade vehicle for the third year in a row to illuminate one million lights on 200 trees along Michigan Avenue, One of the Great Avenues of the World.

The nationally-televised event is broadcast in more than 70 markets around the country throughout the holiday season. For more information, visit www.themagnificentmile.com.

EDITOR’S NOTE: High-resolution images available upon request

About The Magnificent Mile®
The Magnificent Mile® is Chicago’s premier destination, offering more than 3.3 million square feet of retail space, 460 stores, 275 restaurants, 23,000 hotel rooms in 60 hotels, five unique museums and entertaining attractions to more than 20 million visitors each year. The Magnificent Mile district features world renowned shopping, dining and hotel accommodations, seasonal event campaigns and exceptional urban landscaping with more than 52 unique parkway gardens that reflect the changing seasons and complement the unique architectural beauty of Chicago. As One of The Great Avenues of the World, The Magnificent Mile generates $1.9 billion in annual retail activity alone.  For more information, visit www.themagnificentmile.com or follow The Magnificent Mile onFacebookTwitter and foursquare.

MEDIA CONTACT: 
Katie Fanella, PR Associate
(312) 344-2336
kfanella@gnmaa.com

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